In fact, WhatsApp users in India made up nearly half (49 percent) of the total number of WhatsApp app downloads in the month of February 2020. That puts it way ahead of WhatsApp’s second-largest market, Brazil, which is home to 99 million users. India is currently WhatsApp’s biggest market, with 340 million users in the South Asian country (Emarketer, 2019). That means that while text messaging is still possible, WhatsApp voice and video calls cannot be made.
Some of these bans are applied to Voice Over Internet Protocol (VOIP) services as opposed to the app itself. Aside from China, the app is also completely or partially blocked in countries such as Cuba, Syria, Iran, the UAE, North Korea, and Qatar. In fact, there are only a couple of dozens of countries in which WhatsApp is not the leading app for mobile messaging.ĭespite the app’s popularity, there are, however, a handful of countries that WhatsApp has not been able to penetrate.
Its market penetration is the highest in several European countries, specifically the Netherlands at 85 percent, followed by 83.1 percent in Spain, and 83 percent in Italy. To cater to the local crowd, the app is also available in 60 different languages. WhatsApp is currently available in over 180 countries around the world (WhatsApp, 2020). Downloads in neighboring Germany, on the other hand, only increased 10.2 percent. In the first quarter of 2021, France saw the largest increase in WhatsApp downloads, growing 38.8 percent from the previous quarter. WhatsApp downloads also differ from country to country and it doesn’t appear to be harmonious even across the same regions. It was the fourth second most downloaded non-game app on the Apple App Store, but fifth on the Google Play Store.
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It also appears to be more popular among iOS users than Android users. The number of WhatsApp’s app downloads is even higher than some of its closest rivals: Facebook Messenger and Telegram. It was also the fourth most installed non-game app across the globe after social media apps TikTok, Facebook, and Instagram. That marks an 18.2 percent increase from the previous month. In April 2021, WhatsApp Messenger app downloads came in at around 13 million (Sensor Tower, 2021). This next WhatsApp statistic is further proof of the app’s popularity. WhatsApp’s popularity also ranks ahead of what many have argued to be its equivalents and popular alternatives in China, WeChat and QQ Mobile, which have 1.213 billion and 617 billion monthly active users respectively.Ĭompleting the list of the six most popular mobile messenger apps are Telegram (500 billion) and Snapchat (498 billion). This is in spite of the app being one of the many social media platforms that have been blocked in the world’s most populous country, China. That’s 0.7 billion (or approximately 54 percent) more than its closest rival and parent company’s Facebook Messenger. The latest WhatsApp statistics show that two billion of its users access the messaging app every month (Statista, 2021). Of all the mobile messenger apps, WhatsApp is currently the most popular and is leading by quite a stretch, too. WhatsApp’s Popularity as a Mobile Messenger App But before you get all excited, know that its parent company, Facebook, has recently announced it will not be moving ahead with its initial plan to offer ads placements on WhatsApp–a move that was met with much controversy.īut there is talk of possible integration of ads in WhatsApp’s Status feature, so you may want to keep an eye out for that for your ecommerce business. The high number of WhatsApp users means great ad and reach potential. As of 2019, Facebook had 2.45 billion monthly active users. It’s even slowly inching towards that of the king of social media, Facebook. With 1.5 billion in 2018 and 1 billion in 2016, this number of WhatsApp users has been increasing at half a billion every two years. There are currently more than 2 billion WhatsApp users around the globe and rising (WhatsApp, 2020). The first item on the list of WhatsApp statistics you need to know is the number of WhatsApp users.
Now that we’ve set the stage, let’s get straight to the ten WhatsApp statistics you should know in 2021! 1. In 2014, WhatsApp was acquired by Facebook for $19 billion and is one of the most popular apps in the world today. (And yes, the name is a play on the phrase, “what’s up”.) As we’ll see in these WhatsApp statistics, it’s safe to say that they have been able to achieve that and much more. Their aim was to provide users with an alternative to traditional text messaging, SMS. WhatsApp is a mobile messaging application founded in 2009 by Brian Acton and Jan Koum. Hire yourself and start calling the shots.īefore diving into our juicy WhatsApp statistics, we’ll first touch on some basics and answer the question: What is WhatsApp?
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